startups
Broken Record: Fixing The Music Business
Five years ago, Kyle Murdock’s MySpace-fueled rise to major label status was the stuff of dreams. Today, he runs solo. But Murdock has fans, funding and enduring credibility- everything the majors promised but couldn’t deliver. How did he do what an established, prestigious major label couldn’t? A peek into the fall of the record business and what’s coming next.
Making Sense of the LinkedIn IPO
Yesterday, the LinkedIn IPO became the hottest to hit the market since Google. But is it real? In light of the LinkedIn IPO runoff, let’s call out some business fundamentals and see how LinkedIn stacks up.
Hip To Be Square?
“Where are you right now?” might end up being the question of the year 2010 among marketers as location- specific services such as Foursquare become more popular. This post examines Foursquare and why it’s important, featuring industry expert Ira Bass.
Partnering Techniques: A Rep’s Point Of View
A previous TMM post touched on best practices for successful business partnering from a marketing perspective. Guest columnist Andy Blevins contributes some serious insight on how these concepts translate into tactics in the field.
Make Marketing Matter To The Board
Your company’s Board of Directors should care about marketing. But the truth is, they probably don’t. Here are 4 ways to drive revenue and create real shareholder value around the marketing function.
