social media
Broken Record: Fixing The Music Business
Five years ago, Kyle Murdock’s MySpace-fueled rise to major label status was the stuff of dreams. Today, he runs solo. But Murdock has fans, funding and enduring credibility- everything the majors promised but couldn’t deliver. How did he do what an established, prestigious major label couldn’t? A peek into the fall of the record business and what’s coming next.
Making Sense of the LinkedIn IPO
Yesterday, the LinkedIn IPO became the hottest to hit the market since Google. But is it real? In light of the LinkedIn IPO runoff, let’s call out some business fundamentals and see how LinkedIn stacks up.
Best Social Media Screwups
Props to AdAge for sharing this slide deck highlighting the biggest social media misfires of the last 7 years. When the history of social-media marketing is written, it’s a fair bet that there’ll be a chapter or two devoted to the disastrous campaigns detailed in this slideshow.
Hip To Be Square?
“Where are you right now?” might end up being the question of the year 2010 among marketers as location- specific services such as Foursquare become more popular. This post examines Foursquare and why it’s important, featuring industry expert Ira Bass.
2010: The Death of Marketing, The 4 P’s and Branding As You Know It
It’s been a good run, marketing. You taught us how to be a Pepper, showed us where the Beef was. But it’s all over now. The numbers don’t lie. 2010 will be the year marketing- as we know it- dies.
Building Sales Pipeline with Twitter
Marketers everywhere are talking about Twitter, but how are they using it to drive pipeline? Can it be done without becoming a spammer, or worse, leaving a bad impression?
