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	<title>The Marketing Muse</title>
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	<link>http://themarketingmuse.net</link>
	<description>Practical Insight for the Savvy Marketer.  Thoughtful Recommendations for the Music Fan.</description>
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		<title>A New Job, A New Challenge</title>
		<link>http://themarketingmuse.net/2010/08/15/my-new-job-and-latest-challenge/</link>
		<comments>http://themarketingmuse.net/2010/08/15/my-new-job-and-latest-challenge/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 03:34:02 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>
		<category><![CDATA[Marketing Tactical]]></category>
		<category><![CDATA[business partnering]]></category>
		<category><![CDATA[channel partners]]></category>
		<category><![CDATA[partnering]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=686</guid>
		<description><![CDATA[In a growth business, it's never to early to plan for what's next.  Our executive team took a look at the business and identified building out a high-performing partner channel as a priority for 2011.  I was picked to lead this effort, so as of August 1, I left my comfort zone in marketing.  Now what?]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Back in Black</title>
		<link>http://themarketingmuse.net/2010/07/22/back-in-black/</link>
		<comments>http://themarketingmuse.net/2010/07/22/back-in-black/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 17:24:15 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Asides]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=680</guid>
		<description><![CDATA[&#8230;..and we&#8217;re back.  Had a long layoff between posts there due to work-related travel and vacation.  Spent time in the great cities of New York, Boston and Washington DC with customers, partners and colleagues.  Had some nice vacation time in Albany with the family and celebrated our wedding anniversary in Montreal, attending the Jazzfest and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Lessons from Miles Davis</title>
		<link>http://themarketingmuse.net/2010/07/11/marketing-lessons-from-miles-davis-part-i/</link>
		<comments>http://themarketingmuse.net/2010/07/11/marketing-lessons-from-miles-davis-part-i/#comments</comments>
		<pubDate>Sun, 11 Jul 2010 21:23:37 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>
		<category><![CDATA[Marketing Tactical]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=662</guid>
		<description><![CDATA[Miles Davis’ natural talent and artistic intuition was undisputable. But behind those gifts was a man with a plan, focused on establishing a solid working foundation for each new direction, knowing how, where and when to introduce change. Good marketing works the same way.]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2010/07/11/marketing-lessons-from-miles-davis-part-i/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>TMM Recommends: Panacea&#8217;s 12-Step Program</title>
		<link>http://themarketingmuse.net/2010/07/03/tmm-recommends-panaceas-12-step-program/</link>
		<comments>http://themarketingmuse.net/2010/07/03/tmm-recommends-panaceas-12-step-program/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 14:40:53 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[New Music]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[hip-hop]]></category>
		<category><![CDATA[new music]]></category>
		<category><![CDATA[panacea]]></category>
		<category><![CDATA[summer]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=593</guid>
		<description><![CDATA[Authenticity refers to the truthfulness of origins, commitments, sincerity and intentions.   12 Step Program from Washington, DC’s Panacea is a welcome step back to a time when hip-hop was the most authentic art form out there. ]]></description>
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		<slash:comments>10</slash:comments>
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		<title>Small Words, Big Gamble?</title>
		<link>http://themarketingmuse.net/2010/04/23/small-words-big-gamble/</link>
		<comments>http://themarketingmuse.net/2010/04/23/small-words-big-gamble/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 16:20:46 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Tactical]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=572</guid>
		<description><![CDATA[The most important tenets of content and positioning are simple:  make it relevant, make it compelling, make it FAST.  But on the web, is less really more?]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2010/04/23/small-words-big-gamble/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>TMM Recommends: BRMC</title>
		<link>http://themarketingmuse.net/2010/04/05/tmm-recommends-brmc/</link>
		<comments>http://themarketingmuse.net/2010/04/05/tmm-recommends-brmc/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 23:53:19 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[New Music]]></category>
		<category><![CDATA[new music 2010]]></category>
		<category><![CDATA[rock]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=558</guid>
		<description><![CDATA[Black Rebel Motorcycle Club’s sixth album, Beat The Devil’s Tattoo, is partially inspired by Edgar Allan Poe’s short story, The Devil In The Belfry.  In that tale, a methodical, boring and quiet little borough is devastated by the arrival of a devilish figure playing a big fiddle.  This figure comes straight down from a hill, goes into the belltower, brutally attacks the belfry-man and rings thirteen o’clock, to the horror of the town’s inhabitants. ]]></description>
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		<slash:comments>2</slash:comments>
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		</item>
		<item>
		<title>Hip To Be Square?</title>
		<link>http://themarketingmuse.net/2010/03/22/hip-to-be-square/</link>
		<comments>http://themarketingmuse.net/2010/03/22/hip-to-be-square/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 14:57:39 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=515</guid>
		<description><![CDATA[“Where are you right now?” might end up being the question of the year 2010 among marketers as location- specific services such as Foursquare become more popular.  This post examines Foursquare and why it's important, featuring industry expert Ira Bass.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Partnering Techniques: A Rep&#8217;s Point Of View</title>
		<link>http://themarketingmuse.net/2010/02/23/partnering-techniques-a-reps-point-of-view/</link>
		<comments>http://themarketingmuse.net/2010/02/23/partnering-techniques-a-reps-point-of-view/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 03:30:09 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Tactical]]></category>
		<category><![CDATA[partnering]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=501</guid>
		<description><![CDATA[A previous TMM post touched on best practices for successful business partnering from a marketing perspective.  Guest columnist Andy Blevins contributes some serious insight on how these concepts translate into tactics in the field.]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2010/02/23/partnering-techniques-a-reps-point-of-view/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>TMM Recommends:  Surfer Blood</title>
		<link>http://themarketingmuse.net/2010/02/10/tmm-recommends-surfer-blood/</link>
		<comments>http://themarketingmuse.net/2010/02/10/tmm-recommends-surfer-blood/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 08:04:38 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[New Music]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=465</guid>
		<description><![CDATA[Right now, as you read this, I am in the process of joining the Mile High Club.  Not the one you may have joked about with your friends.  I’m talking about the NEW Mile High Club, where the intimacy you share with strangers doesn’t happen in a cramped bathroom, it happens right there in your seat!]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2010/02/10/tmm-recommends-surfer-blood/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		</item>
		<item>
		<title>Make Marketing Matter To The Board</title>
		<link>http://themarketingmuse.net/2010/01/31/making-marketing-matter-to-the-board/</link>
		<comments>http://themarketingmuse.net/2010/01/31/making-marketing-matter-to-the-board/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 13:00:51 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>
		<category><![CDATA[Marketing Tactical]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[venture capital]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=363</guid>
		<description><![CDATA[Your company's Board of Directors should care about marketing.  But the truth is, they probably don't.  Here are 4 ways to drive revenue and create real shareholder value around the marketing function.]]></description>
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		<slash:comments>3</slash:comments>
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