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	<title>The Marketing Muse</title>
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	<link>http://themarketingmuse.net</link>
	<description>Practical Insight for the Savvy Marketer.  Thoughtful Recommendations for the Music Fan.</description>
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		<title>Broken Record:  Fixing The Music Business</title>
		<link>http://themarketingmuse.net/2011/07/18/broken-record-fixing-the-music-business/</link>
		<comments>http://themarketingmuse.net/2011/07/18/broken-record-fixing-the-music-business/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 02:00:03 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>
		<category><![CDATA[New Music]]></category>
		<category><![CDATA[new music]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[spotify]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=815</guid>
		<description><![CDATA[Five years ago, Kyle Murdock's MySpace-fueled rise to major label status was the stuff of dreams.  Today, he runs solo.  But Murdock has fans, funding and enduring credibility- everything the majors promised but couldn’t deliver.  How did he do what an established, prestigious major label couldn’t?  A peek into the fall of the record business and what's coming next.]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2011/07/18/broken-record-fixing-the-music-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing&#8217;s Role In Preparing A Business For Sale</title>
		<link>http://themarketingmuse.net/2011/06/16/marketings-role-in-preparing-a-business-for-sale/</link>
		<comments>http://themarketingmuse.net/2011/06/16/marketings-role-in-preparing-a-business-for-sale/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 18:59:42 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>
		<category><![CDATA[exit strategy]]></category>
		<category><![CDATA[investors]]></category>
		<category><![CDATA[mergers and acquisitions]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=805</guid>
		<description><![CDATA[It is a myth that ostrich stick their heads in the sand when they sense adversity. The truth is that they use their long necks and very large eyes to spot predators early, and then either lay down to hide or run away.  Like the ostrich, marketers need to look far ahead to see an approaching exit and craft a position to deliver the best outcome.  Here's how.]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2011/06/16/marketings-role-in-preparing-a-business-for-sale/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Apple Unveils iCloud, Changes Music Business- Again</title>
		<link>http://themarketingmuse.net/2011/06/06/apple-icloud-changes-music-business/</link>
		<comments>http://themarketingmuse.net/2011/06/06/apple-icloud-changes-music-business/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 21:06:42 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=790</guid>
		<description><![CDATA[Apple unveiled the iCloud, its new internet-based file storage service.  A quick look at what it is, why you'll love it and how it could change everything.]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2011/06/06/apple-icloud-changes-music-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Making Sense of the LinkedIn IPO</title>
		<link>http://themarketingmuse.net/2011/05/20/making-sense-of-the-linkedin-ipo/</link>
		<comments>http://themarketingmuse.net/2011/05/20/making-sense-of-the-linkedin-ipo/#comments</comments>
		<pubDate>Fri, 20 May 2011 19:20:35 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>
		<category><![CDATA[LinkedIn IPO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=771</guid>
		<description><![CDATA[Yesterday, the LinkedIn IPO became the hottest to hit the market since Google.  But is it real?  In light of the LinkedIn IPO runoff, let's call out some business fundamentals and see how LinkedIn stacks up.]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2011/05/20/making-sense-of-the-linkedin-ipo/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Flipped Off:  Dead At Cisco, How The Flip Cam Could Be Saved</title>
		<link>http://themarketingmuse.net/2011/04/17/flipped-off-dead-at-cisco-how-the-flip-cam-could-be-saved/</link>
		<comments>http://themarketingmuse.net/2011/04/17/flipped-off-dead-at-cisco-how-the-flip-cam-could-be-saved/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 01:28:27 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Flip Cam]]></category>
		<category><![CDATA[Product Management]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=752</guid>
		<description><![CDATA[I’m trying something new to keep my writing fresh.  The next few entries I write are intended to be read in 60 seconds or less.  The first is a quick eulogy of the Flip cam and a thought on how it could’ve been saved.]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2011/04/17/flipped-off-dead-at-cisco-how-the-flip-cam-could-be-saved/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Corporations Trying To Ride The Sheen Machine</title>
		<link>http://themarketingmuse.net/2011/03/04/corporations-trying-to-ride-the-sheen-machine/</link>
		<comments>http://themarketingmuse.net/2011/03/04/corporations-trying-to-ride-the-sheen-machine/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 20:50:10 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=726</guid>
		<description><![CDATA[Comedy is often defined as "tragedy plus time", but in the world of social media, hours are condensed to minutes and minutes to seconds.  A week ago, most of us thought Charlie Sheen was crazy, myself included.  Today companies are trying to take advantage of Sheen's Twitter phenomenon without taking on the risk of hiring him as a sponsor.

]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2011/03/04/corporations-trying-to-ride-the-sheen-machine/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>New Gap Logo Creates Stir</title>
		<link>http://themarketingmuse.net/2010/10/08/new-gap-logo-creates-stir/</link>
		<comments>http://themarketingmuse.net/2010/10/08/new-gap-logo-creates-stir/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 21:06:51 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>
		<category><![CDATA[Marketing Tactical]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=711</guid>
		<description><![CDATA[The Gap rolls out a new logo, people hate it, "crowdsourcing" debate ensues.  Whaaat?]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2010/10/08/new-gap-logo-creates-stir/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Best Social Media Screwups</title>
		<link>http://themarketingmuse.net/2010/10/07/best-social-media-screwups/</link>
		<comments>http://themarketingmuse.net/2010/10/07/best-social-media-screwups/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 17:57:37 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>
		<category><![CDATA[Marketing Tactical]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[misfires]]></category>
		<category><![CDATA[screwups]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=708</guid>
		<description><![CDATA[Props to AdAge for sharing this slide deck highlighting the biggest social media misfires of the last 7 years.  When the history of social-media marketing is written, it's a fair bet that there'll be a chapter or two devoted to the disastrous campaigns detailed in this slideshow.  ]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2010/10/07/best-social-media-screwups/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A New Job, A New Challenge</title>
		<link>http://themarketingmuse.net/2010/08/15/my-new-job-and-latest-challenge/</link>
		<comments>http://themarketingmuse.net/2010/08/15/my-new-job-and-latest-challenge/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 03:34:02 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>
		<category><![CDATA[Marketing Tactical]]></category>
		<category><![CDATA[business partnering]]></category>
		<category><![CDATA[channel partners]]></category>
		<category><![CDATA[partnering]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=686</guid>
		<description><![CDATA[In a growth business, it's never to early to plan for what's next.  Our executive team took a look at the business and identified building out a high-performing partner channel as a priority for 2011.  I was picked to lead this effort, so as of August 1, I left my comfort zone in marketing.  Now what?]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2010/08/15/my-new-job-and-latest-challenge/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing Lessons from Miles Davis</title>
		<link>http://themarketingmuse.net/2010/07/11/marketing-lessons-from-miles-davis-part-i/</link>
		<comments>http://themarketingmuse.net/2010/07/11/marketing-lessons-from-miles-davis-part-i/#comments</comments>
		<pubDate>Sun, 11 Jul 2010 21:23:37 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>
		<category><![CDATA[Marketing Tactical]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=662</guid>
		<description><![CDATA[Miles Davis’ natural talent and artistic intuition was undisputable. But behind those gifts was a man with a plan, focused on establishing a solid working foundation for each new direction, knowing how, where and when to introduce change. Good marketing works the same way.]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2010/07/11/marketing-lessons-from-miles-davis-part-i/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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