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	<title>The Marketing Muse &#187; Marketing Tactical</title>
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	<link>http://themarketingmuse.net</link>
	<description>Practical Insight for the Savvy Marketer.  Thoughtful Recommendations for the Music Fan.</description>
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		<title>New Gap Logo Creates Stir</title>
		<link>http://themarketingmuse.net/2010/10/08/new-gap-logo-creates-stir/</link>
		<comments>http://themarketingmuse.net/2010/10/08/new-gap-logo-creates-stir/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 21:06:51 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>
		<category><![CDATA[Marketing Tactical]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=711</guid>
		<description><![CDATA[The Gap rolls out a new logo, people hate it, "crowdsourcing" debate ensues.  Whaaat?]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Best Social Media Screwups</title>
		<link>http://themarketingmuse.net/2010/10/07/best-social-media-screwups/</link>
		<comments>http://themarketingmuse.net/2010/10/07/best-social-media-screwups/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 17:57:37 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>
		<category><![CDATA[Marketing Tactical]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[misfires]]></category>
		<category><![CDATA[screwups]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=708</guid>
		<description><![CDATA[Props to AdAge for sharing this slide deck highlighting the biggest social media misfires of the last 7 years.  When the history of social-media marketing is written, it's a fair bet that there'll be a chapter or two devoted to the disastrous campaigns detailed in this slideshow.  ]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A New Job, A New Challenge</title>
		<link>http://themarketingmuse.net/2010/08/15/my-new-job-and-latest-challenge/</link>
		<comments>http://themarketingmuse.net/2010/08/15/my-new-job-and-latest-challenge/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 03:34:02 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>
		<category><![CDATA[Marketing Tactical]]></category>
		<category><![CDATA[business partnering]]></category>
		<category><![CDATA[channel partners]]></category>
		<category><![CDATA[partnering]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=686</guid>
		<description><![CDATA[In a growth business, it's never to early to plan for what's next.  Our executive team took a look at the business and identified building out a high-performing partner channel as a priority for 2011.  I was picked to lead this effort, so as of August 1, I left my comfort zone in marketing.  Now what?]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2010/08/15/my-new-job-and-latest-challenge/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing Lessons from Miles Davis</title>
		<link>http://themarketingmuse.net/2010/07/11/marketing-lessons-from-miles-davis-part-i/</link>
		<comments>http://themarketingmuse.net/2010/07/11/marketing-lessons-from-miles-davis-part-i/#comments</comments>
		<pubDate>Sun, 11 Jul 2010 21:23:37 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>
		<category><![CDATA[Marketing Tactical]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=662</guid>
		<description><![CDATA[Miles Davis’ natural talent and artistic intuition was undisputable. But behind those gifts was a man with a plan, focused on establishing a solid working foundation for each new direction, knowing how, where and when to introduce change. Good marketing works the same way.]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Small Words, Big Gamble?</title>
		<link>http://themarketingmuse.net/2010/04/23/small-words-big-gamble/</link>
		<comments>http://themarketingmuse.net/2010/04/23/small-words-big-gamble/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 16:20:46 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Tactical]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=572</guid>
		<description><![CDATA[The most important tenets of content and positioning are simple:  make it relevant, make it compelling, make it FAST.  But on the web, is less really more?]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Partnering Techniques: A Rep&#8217;s Point Of View</title>
		<link>http://themarketingmuse.net/2010/02/23/partnering-techniques-a-reps-point-of-view/</link>
		<comments>http://themarketingmuse.net/2010/02/23/partnering-techniques-a-reps-point-of-view/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 03:30:09 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Tactical]]></category>
		<category><![CDATA[partnering]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=501</guid>
		<description><![CDATA[A previous TMM post touched on best practices for successful business partnering from a marketing perspective.  Guest columnist Andy Blevins contributes some serious insight on how these concepts translate into tactics in the field.]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2010/02/23/partnering-techniques-a-reps-point-of-view/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Make Marketing Matter To The Board</title>
		<link>http://themarketingmuse.net/2010/01/31/making-marketing-matter-to-the-board/</link>
		<comments>http://themarketingmuse.net/2010/01/31/making-marketing-matter-to-the-board/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 13:00:51 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Strategic]]></category>
		<category><![CDATA[Marketing Tactical]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[venture capital]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=363</guid>
		<description><![CDATA[Your company's Board of Directors should care about marketing.  But the truth is, they probably don't.  Here are 4 ways to drive revenue and create real shareholder value around the marketing function.]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2010/01/31/making-marketing-matter-to-the-board/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>3 Steps To Better Sales Pitches</title>
		<link>http://themarketingmuse.net/2010/01/05/99-problems-but-a-pitch-aint-one/</link>
		<comments>http://themarketingmuse.net/2010/01/05/99-problems-but-a-pitch-aint-one/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 01:52:03 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Tactical]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=293</guid>
		<description><![CDATA[Don't confuse preparation, research and data with a sales pitch.  Regardless of what you may be selling, the best pitches grow from a simple set of real and repeatable principles. ]]></description>
		<wfw:commentRss>http://themarketingmuse.net/2010/01/05/99-problems-but-a-pitch-aint-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Overlooked Sources of Keyword Data</title>
		<link>http://themarketingmuse.net/2010/01/04/7-overlooked-sources-of-keyword-data/</link>
		<comments>http://themarketingmuse.net/2010/01/04/7-overlooked-sources-of-keyword-data/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 20:55:12 +0000</pubDate>
		<dc:creator>Rick Oppedisano</dc:creator>
				<category><![CDATA[Marketing Insight]]></category>
		<category><![CDATA[Marketing Tactical]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://themarketingmuse.net/?p=327</guid>
		<description><![CDATA[This post details 7 ways to get creative with keyword research while keeping an eye on Best Practice fundamentals.]]></description>
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		<slash:comments>0</slash:comments>
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