Marketing Tactical
New Gap Logo Creates Stir
The Gap rolls out a new logo, people hate it, “crowdsourcing” debate ensues. Whaaat?
Best Social Media Screwups
Props to AdAge for sharing this slide deck highlighting the biggest social media misfires of the last 7 years. When the history of social-media marketing is written, it’s a fair bet that there’ll be a chapter or two devoted to the disastrous campaigns detailed in this slideshow.
A New Job, A New Challenge
In a growth business, it’s never to early to plan for what’s next. Our executive team took a look at the business and identified building out a high-performing partner channel as a priority for 2011. I was picked to lead this effort, so as of August 1, I left my comfort zone in marketing. Now what?
Marketing Lessons from Miles Davis
Miles Davis’ natural talent and artistic intuition was undisputable. But behind those gifts was a man with a plan, focused on establishing a solid working foundation for each new direction, knowing how, where and when to introduce change. Good marketing works the same way.
Small Words, Big Gamble?
The most important tenets of content and positioning are simple: make it relevant, make it compelling, make it FAST. But on the web, is less really more?
Partnering Techniques: A Rep’s Point Of View
A previous TMM post touched on best practices for successful business partnering from a marketing perspective. Guest columnist Andy Blevins contributes some serious insight on how these concepts translate into tactics in the field.
Make Marketing Matter To The Board
Your company’s Board of Directors should care about marketing. But the truth is, they probably don’t. Here are 4 ways to drive revenue and create real shareholder value around the marketing function.
3 Steps To Better Sales Pitches
Don’t confuse preparation, research and data with a sales pitch. Regardless of what you may be selling, the best pitches grow from a simple set of real and repeatable principles.
7 Overlooked Sources of Keyword Data
This post details 7 ways to get creative with keyword research while keeping an eye on Best Practice fundamentals.
