Marketing Insight
A New Job, A New Challenge
In a growth business, it’s never to early to plan for what’s next. Our executive team took a look at the business and identified building out a high-performing partner channel as a priority for 2011. I was picked to lead this effort, so as of August 1, I left my comfort zone in marketing. Now what?
Marketing Lessons from Miles Davis
Miles Davis’ natural talent and artistic intuition was undisputable. But behind those gifts was a man with a plan, focused on establishing a solid working foundation for each new direction, knowing how, where and when to introduce change. Good marketing works the same way.
Small Words, Big Gamble?
The most important tenets of content and positioning are simple: make it relevant, make it compelling, make it FAST. But on the web, is less really more?
Hip To Be Square?
“Where are you right now?” might end up being the question of the year 2010 among marketers as location- specific services such as Foursquare become more popular. This post examines Foursquare and why it’s important, featuring industry expert Ira Bass.
Partnering Techniques: A Rep’s Point Of View
A previous TMM post touched on best practices for successful business partnering from a marketing perspective. Guest columnist Andy Blevins contributes some serious insight on how these concepts translate into tactics in the field.
Make Marketing Matter To The Board
Your company’s Board of Directors should care about marketing. But the truth is, they probably don’t. Here are 4 ways to drive revenue and create real shareholder value around the marketing function.
2010: The Death of Marketing, The 4 P’s and Branding As You Know It
It’s been a good run, marketing. You taught us how to be a Pepper, showed us where the Beef was. But it’s all over now. The numbers don’t lie. 2010 will be the year marketing- as we know it- dies.
Building Sales Pipeline with Twitter
Marketers everywhere are talking about Twitter, but how are they using it to drive pipeline? Can it be done without becoming a spammer, or worse, leaving a bad impression?
5 Tips for Successful Business Partnering
Any good business partnership starts with one goal in mind- to increase shareholder value for both organizations involved, leveraging the partnership to provide highly differentiated services faster and at a greater value. Here are 5 tips for building rock-solid business partnerships.
3 Steps To Better Sales Pitches
Don’t confuse preparation, research and data with a sales pitch. Regardless of what you may be selling, the best pitches grow from a simple set of real and repeatable principles.
Hey Marketing- Get A Map!
Using mapping technologies to visualize marketing and sales data can change the way you look at sales trips, events, competitors and even your own clients.
7 Overlooked Sources of Keyword Data
This post details 7 ways to get creative with keyword research while keeping an eye on Best Practice fundamentals.
Bad Behavior has blocked 37 access attempts in the last 7 days.