Rick Oppedisano
A New Job, A New Challenge
In a growth business, it’s never to early to plan for what’s next. Our executive team took a look at the business and identified building out a high-performing partner channel as a priority for 2011. I was picked to lead this effort, so as of August 1, I left my comfort zone in marketing. Now what?
Back in Black
…..and we’re back. Had a long layoff between posts there due to work-related travel and vacation. Spent time in the great cities of New York, Boston and Washington DC with customers, partners and colleagues. Had some nice vacation time in Albany with the family and celebrated our wedding anniversary in Montreal, attending the Jazzfest and [...]
Marketing Lessons from Miles Davis
Miles Davis’ natural talent and artistic intuition was undisputable. But behind those gifts was a man with a plan, focused on establishing a solid working foundation for each new direction, knowing how, where and when to introduce change. Good marketing works the same way.
TMM Recommends: Panacea’s 12-Step Program
Authenticity refers to the truthfulness of origins, commitments, sincerity and intentions. 12 Step Program from Washington, DC’s Panacea is a welcome step back to a time when hip-hop was the most authentic art form out there.
Small Words, Big Gamble?
The most important tenets of content and positioning are simple: make it relevant, make it compelling, make it FAST. But on the web, is less really more?
TMM Recommends: BRMC
Black Rebel Motorcycle Club’s sixth album, Beat The Devil’s Tattoo, is partially inspired by Edgar Allan Poe’s short story, The Devil In The Belfry. In that tale, a methodical, boring and quiet little borough is devastated by the arrival of a devilish figure playing a big fiddle. This figure comes straight down from a hill, goes into the belltower, brutally attacks the belfry-man and rings thirteen o’clock, to the horror of the town’s inhabitants.
Hip To Be Square?
“Where are you right now?” might end up being the question of the year 2010 among marketers as location- specific services such as Foursquare become more popular. This post examines Foursquare and why it’s important, featuring industry expert Ira Bass.
Partnering Techniques: A Rep’s Point Of View
A previous TMM post touched on best practices for successful business partnering from a marketing perspective. Guest columnist Andy Blevins contributes some serious insight on how these concepts translate into tactics in the field.
TMM Recommends: Surfer Blood
Right now, as you read this, I am in the process of joining the Mile High Club. Not the one you may have joked about with your friends. I’m talking about the NEW Mile High Club, where the intimacy you share with strangers doesn’t happen in a cramped bathroom, it happens right there in your seat!
Make Marketing Matter To The Board
Your company’s Board of Directors should care about marketing. But the truth is, they probably don’t. Here are 4 ways to drive revenue and create real shareholder value around the marketing function.
2010: The Death of Marketing, The 4 P’s and Branding As You Know It
It’s been a good run, marketing. You taught us how to be a Pepper, showed us where the Beef was. But it’s all over now. The numbers don’t lie. 2010 will be the year marketing- as we know it- dies.
Building Sales Pipeline with Twitter
Marketers everywhere are talking about Twitter, but how are they using it to drive pipeline? Can it be done without becoming a spammer, or worse, leaving a bad impression?
5 Tips for Successful Business Partnering
Any good business partnership starts with one goal in mind- to increase shareholder value for both organizations involved, leveraging the partnership to provide highly differentiated services faster and at a greater value. Here are 5 tips for building rock-solid business partnerships.
TMM Recommends: 5 Great Albums From 2009
Sure, the industry will cry about how they’re losing money, but smart acts are pushing the envelope more than ever before, challenging themselves to produce unique, high-quality work that makes them stand out. This is a quick glance at five such artists from 2009.
3 Steps To Better Sales Pitches
Don’t confuse preparation, research and data with a sales pitch. Regardless of what you may be selling, the best pitches grow from a simple set of real and repeatable principles.
Hey Marketing- Get A Map!
Using mapping technologies to visualize marketing and sales data can change the way you look at sales trips, events, competitors and even your own clients.
7 Overlooked Sources of Keyword Data
This post details 7 ways to get creative with keyword research while keeping an eye on Best Practice fundamentals.
Welcome and thanks for reading!
Welcome and thanks for reading! TMM is my first foray into the blogosphere. I hope you enjoy it. If there’s a compelling topic you’d like to see me write about, let me know! I look forward to the discussion and varying points of view. If you want to know more about this blog or why [...]
TMM Recommends: People Under The Stairs, Carried Away
People Under the Stairs (PUTS) are an underground hip-hop group from Los Angeles, California. Their seventh album, Carried Away, was recorded entirely on reel-to-reel with a well-thought out arrangement of jazz, rock and disco samples.
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