Thanks for the comment- great feedback. HTML5, resolution and bandwidth improvements will definitely change the way content is positioned and delivered on the web. That said, this article is about writing on the web today. It seems like both of us agree that less is best.

Regarding your laziness statement, I’m right there with you. That laziness is driving clearer, more concise communication in writing. It will also drive disruptive and creative behavior in other media like video or “guerrila” events or stunts.

The YouTube reference is just the tip of the iceberg for video- I agree that it will be the dominant media form on the web sooner than later.

But in the end, it’s all still content. And in a world with tons of content and media fighting for your attention, being brief, relevant and memorable is what’s going to separate the champs from the chumps.
R

“Reading on the web is difficult. Computer monitors have low screen resolution, and their projected light quickly makes our eyes tired. So you need to make every word count”

untrue. almost all computer monitors have higher resolutions than HDTV’s, especially 720p models. expensive ones are better than 1080p.

With the advent of HTML5 and tablet computing, you will see a huge increase in video blogs getting the message done. Don’t use written text at all, use videos and tags.

Google is doing a lot of work with meta-data. Think of it as a card catalog in a library that searches tags.

Bottom line: People don’t read because they are lazy. Give them something they don’t have to read and you’re golden. The incredible 5 year growth of youtube is a major example.