The most important tenets of content and positioning are simple: make it relevant, make it compelling, make it FAST. But on the web, is less really more?
Black Rebel Motorcycle Club’s sixth album, Beat The Devil’s Tattoo, is partially inspired by Edgar Allan Poe’s short story, The Devil In The Belfry. In that tale, a methodical, boring and quiet little borough is devastated by the arrival of a devilish figure playing a big fiddle. This figure comes straight down from a hill, goes into the belltower, brutally attacks the belfry-man and rings thirteen o’clock, to the horror of the town’s inhabitants.
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