Archive for January, 2010
Make Marketing Matter To The Board
Your company’s Board of Directors should care about marketing. But the truth is, they probably don’t. Here are 4 ways to drive revenue and create real shareholder value around the marketing function.
2010: The Death of Marketing, The 4 P’s and Branding As You Know It
It’s been a good run, marketing. You taught us how to be a Pepper, showed us where the Beef was. But it’s all over now. The numbers don’t lie. 2010 will be the year marketing- as we know it- dies.
Building Sales Pipeline with Twitter
Marketers everywhere are talking about Twitter, but how are they using it to drive pipeline? Can it be done without becoming a spammer, or worse, leaving a bad impression?
5 Tips for Successful Business Partnering
Any good business partnership starts with one goal in mind- to increase shareholder value for both organizations involved, leveraging the partnership to provide highly differentiated services faster and at a greater value. Here are 5 tips for building rock-solid business partnerships.
TMM Recommends: 5 Great Albums From 2009
Sure, the industry will cry about how they’re losing money, but smart acts are pushing the envelope more than ever before, challenging themselves to produce unique, high-quality work that makes them stand out. This is a quick glance at five such artists from 2009.
3 Steps To Better Sales Pitches
Don’t confuse preparation, research and data with a sales pitch. Regardless of what you may be selling, the best pitches grow from a simple set of real and repeatable principles.
Hey Marketing- Get A Map!
Using mapping technologies to visualize marketing and sales data can change the way you look at sales trips, events, competitors and even your own clients.
7 Overlooked Sources of Keyword Data
This post details 7 ways to get creative with keyword research while keeping an eye on Best Practice fundamentals.
Welcome and thanks for reading!
Welcome and thanks for reading! TMM is my first foray into the blogosphere. I hope you enjoy it. If there’s a compelling topic you’d like to see me write about, let me know! I look forward to the discussion and varying points of view. If you want to know more about this blog or why [...]
TMM Recommends: People Under The Stairs, Carried Away
People Under the Stairs (PUTS) are an underground hip-hop group from Los Angeles, California. Their seventh album, Carried Away, was recorded entirely on reel-to-reel with a well-thought out arrangement of jazz, rock and disco samples.
